Jonathan Hayes has been directing and editing since 2000, partnering with top brands, agencies, and networks to create work that connects on a human level from commercials and brand films to social campaigns, sizzle reels, anthem videos and promo docs.
His collaborations span the United States Marine Corps, Costco, Purina, Children’s Healthcare of Atlanta, RaceTrac, the Atlanta Speech School, Chick-fil-A, BCG, Phillips 66, John Deere, Flowers Foods, Tapestry, The Home Depot, UPS and networks like Disney, Discovery, ESPN, Turner and CNN.
A true craftsman behind the camera and in the edit bay, Jonathan’s strength lies in interviewing real people, capturing their authentic selves and turning their stories into cinematic narratives. His approachable, empathetic style draws out truth — the kind that can’t be faked — and turns it into emotion that sticks.
When he’s not on set or in post, you’ll find him with his family always living by his motto: “Embrace Badassery.”



Jonathan Hayes has been directing and editing since 2000, partnering with top brands, agencies, and networks to create work that connects on a human level from commercials and brand films to social campaigns, sizzle reels, anthem videos and promo docs.
His collaborations span the United States Marine Corps, Costco, Purina, Children’s Healthcare of Atlanta, RaceTrac, the Atlanta Speech School, Chick-fil-A, BCG, Phillips 66, John Deere, Flowers Foods, Tapestry, The Home Depot, UPS and networks like Disney, Discovery, ESPN, Turner and CNN.
A true craftsman behind the camera and in the edit bay, Jonathan’s strength lies in interviewing real people, capturing their authentic selves and turning their stories into cinematic narratives. His approachable, empathetic style draws out truth — the kind that can’t be faked — and turns it into emotion that sticks.
When he’s not on set or in post, you’ll find him with his family always living by his motto: “Embrace Badassery.”